Design And Build An Effective Sales Web Site!
Choose And Register Your Domain Name
(i.e., www.yoursite.com)
The most common mistakes that beginners make is using the
wrong web site model! Let's look as a few of
the most popular models.
Portal
Sites
A
Web site or service that offers a broad array of resources and
services, such as e-mail, forums,
search
engines, and on-line shopping malls. The first Web portals
were online
services, such as AOL,
that provided access to the Web,
but by now most of the traditional search engines have
transformed themselves into Web portals to attract and keep a
larger audience.
A
Web portal is commonly referred to as simply a portal. Yahoo and Alta Vista are both good examples of portal sites.
http://www.yahoo.com
http://www.altavista.com.
NOTE:
Portal are like large malls and require a lot of time to setup
due to the numerous products or services they provide. YOU
SHOULD AVOID BUILDING A PORTAL SITE AT THIS STAGE. They are
very time consuming and aren't efficient for direct marketing
purposes!
REMEMBER
THIS: Your web site should sell only 1 product at a time!
Information
Portal Sites
These sites provides
content and information freely. Profits are arrived from fees
collected from advertisers that purchase Banner space rather
than from the visitors. Examples: Search
engine sites.
Subscription
Site
Members Pay Monthly Fees For Site
Access To Specific Information. These sites generate Monthly
income from it's members/subscribers and products sales.
These are the most profitable sites to operate. They require specific targeted
information for a targeted market. These site are becoming more and more popular. People
will gladly pay for valuable information. My favorite subscription sites
are "Net
Breakthroughs" operated by Terry Dean and
"Secrets
To Their Success" operated by Cory Rudl.
Direct
Response Web Sites (DRWS) AKA Mini Sites :
This Web
model is very focused and is designed to get
a specific response from the reader. This model will always ask the reader
to do something depending on the desired response wanted. Direct Response
sites will always require the reader to do something. To complete a form, to send
an email, to make a telephone call etc. These sites always call for some
action! This will be
the model that most of you will be following. These sites are also
referred to as "mini web sites". There
are basically 2 types of DRWS models we will focus on. They are the direct
sales site model and the lead generation web site model. Learn all you can
about these models.
-
Sales
Site: This is a web site designed to sell a specific
product or service. The desired response is for the reader to make a
purchase. Some sales sites are simply sales letters placed on a web
site. The most important aspect of the sales site is the copy or the
text. Every word is designed to take the reader to the pay button. The
really good sales sites will contain no banners, no animation, no
audio. Nothing is placed on the site that will distract the reader
from reading the content. The power of this model is in the copy.
It engages the reader and takes them down the road to close the sale.
Here are a few sample for you see:
Sample Sales Site:1 http://1000products.cashflowpages.com
Sample Sales Site:2
http://steps4profits.cashflowpages.com
Sample Sales Site:3
http://newrules.cashflowpages.com
-
Lead
Generating Web Site: These site are designed to gather
leads for potential prospects and customers. They will usually offer
something of value in in exchange for a name and email
address. The challenge with this type of site is to qualify the
prospects. You have to separate the serious buyers from the curious
buyers.
You've seen advertisements by car dealers giving away
television sets, radios, etc. for everyone that test drives a car on a
particular day. The assumption is that if you are willing to test drive
the care you are probably ready to purchase one. However,
there will be individuals that come to the dealer's showroom just to get
the free gift. They have no intention of buying a car nor do they have the
ability to pay for one. They have no money and no credit yet, they walk
around the car and kick the tires and waste the salesman's time. They
only want the FREEBIES. Some dealers will pre qualify these visitors
to separate the "tire kickers" from the qualified buyers. The
same applies to the operators of lead generating web site. Just as the
automobile dealer has methods and techniques for screening out the
"tire kickers". The operators of Lead Generating Web Sites have
methods and tactics for screening our "tire kickers" also.
sample
lead generating site
Resources
: More Information about Direct Response can
be found here:
New
Rules Of Internet Marketing Site,
The
Serling Collection Site
Mr
H Site .
Note:
A Direct Response Web Site ask for a specific response. Not Numerous
responses. These site are very focused and are designed for a
specific response. Here are some of the popular direct response web
site models.
Bill's
$2,200 Story (Has This Happened To You ?)
Bill
had learned from a friend that he could
make a lot of money with a web site. So being anxious
and a man of
action and good intentions, Bill used his personal resourcefulness and
located a web designer. Bill told the web designer exactly
what he wanted and the web designer delivered the site in
record time! After the site was completed
nothing happened. No traffic and No Income! Bill was confused and didn't
know what to do next! Cost? $2500.
Months later, Bill met Bob and
explained his dilemma. Bob visited the site and sent Bill a Email with his
recommendation. After considering Bob's recommendations, Bill realized he had the following
problems to correct:
Problem:
...he
had used a "portal web site model" when a
"lead generation model" was what he needed. He
also discovered that he failed to create a "sales
site". To compound matters the hosting company that
Bill select didn't offer the features features he needed to
plug in a e-commerce system. Bill's new
$2500.00 site was beautiful and it was not generating any
sales. It wasn't appropriate for what Bill wanted to do. It violated
some important rules of Direct Response Web Site Marketing.
Solution:
Bill
used the hosting company that Bob recommended, contacted his web designer again
and built three web models: a Lead Generating Site, A Portal Site and a Direct
Response Sales Site just as Bob recommended. Cost: $800.00 Bill later learned
that he could have gotten the site put up for $ 300.00.
Bill
later learned that Bob was a master copywriter and international marketing
consultant. Bob had conducting numerous marketing test on various web site models
for himself and his clients. On of Bob's clients, MR. H. is using one of Bob's
model to generate over $3,500 per day using Bob's Direct Response Wed Site
model. And Mr. H has no digital products. He has to ship every order
himself. Yet he earns over a million dollars per year and has less than 200
customers.
Bill
was blown away by all of his newly found information. Mr. H
recommended that Bill purchase some of Bob's material to get
all the little details for himself. Bill purchased Bob's
materials and is well on his way to generating a Six Figure
Income his first year on line.
Bill's
lack of knowledge cost him $2,400 more than it should have. Bill could have
purchased all of Bob's material and put his sites up for a lot less than $2,400.
This was a very expensive lesson in the power of superior
information.
See the chart below.
| |
Bill's
Way |
Bob's
New Way
|
| Information Cost |
0 |
0 |
| SITE A |
$2,500.00 |
$400.00 |
| SITE B |
$ 800.00 |
0 |
| TOTAL |
$3,300.00 |
$400.00
(LIVE SITE) |
| Difference |
$2,400.00
(Expense) |
$2,100.00 (Savings) |
|
Cheap
advice is expensive!
Conclusion:
Bills
lack of superior information cost him $2,200. He could have purchased all of
Bob's products, and had his web up for less than he spent. Of course, the
knowledge gained would be his for a lifetime to use over and over. He could also
use his new knowledge to start a lucrative consulting business if he
wanted.
|
The
moral of this story :
-
Cheap
advise is expensive and good advice is not cheap!
-
Don't
Believe Everything You Hear!
-
It
pays to learn how to earn before you begin!
-
"Wisdom
is the principal thing; therefore get wisdom: and with
all thy getting, get understanding. (Prov:4:7
Kings James)
-
"Through
skillful and godly Wisdom is a house, a life, a home, a
family is built, and by understanding it is established in
a sound foundation!
(Prov:24:3-4 Amplified Bible)
-
Any
enterprise is built upon wise planning becomes strong
through common sense and profits wonderfully by staying
abreast of the facts. (Prov.24:3-4
Living Bible)
There are three key reasons why you need to purchase your own domain name:
-
Your web host
cannot hold you hostage! If rate increase while services decline, you can easily move your domain name to
another host.
-
Should you be forced
to move your web site from one host to another, customers will still
automatically find you because your domain name has not changed.
-
If you have a
"slick" domain name, it can entice people surfing the web to
visit your site before someone else’s.
2) Reserve
you domain name here : Go Daddy.com
2)
Choose Your Web Host
Get the right hosting service
based on your need! If you will be using a simple sales site then a low cost
hosting service should be fine. Hosting with GoDaddy for $10-$15.00 per month
will do fine1
If you plan to use audio, video,
and need the ability to maintain a data base, the you should avoid budget
hosting plans and use a high end hosting company that will allow you to expand
your business as it grows.
When you choose a web
host, you are essentially choosing a business partner. This is the
company that will make sure your potential customers can easily access your web
site 24 hours a day, 7 days a week. If you hastily choose a web host that cannot
meet the needs of your growing Internet business, you risk losing thousands
of dollars in downtime.
-
Make an educated
decision when choosing your web host. Determine what features you really
need!
-
You should never have your web site hosted by
your Internet Service Provider (ISP), you absolutely must avoid
free web hosting.
-
If you need a web
host, but don’t want the hassle of researching various companies to find
one that meets your needs or GUIDE LINES, here are a few references:
Simple 3-8 page mini site: click
here now cost $8.00-$12.00 monthly.
If you need more advance features and desire a account that will meet all
your future needs consider these options:
A. Click here to the
company that we use .
B. Click here to use
another company that we use .
3)
Learn HTML, Hire A Web Designer, Or Do Both!
Before you begin designing
and building your web site, you’ll need to decide whether you will be doing it
yourself or hiring a web site designer.
Hiring
a web designer:
Doing
it yourself:
Important
Note: If you decide to hire a web designer, we still recommend that
you teach yourself some basic HTML. That way, you can make minor adjustments and
changes to your web site without having to wait for your designer to get around
to it. This will save you a lot of time, frustration, and money!
4)
Plan Your Web Site Design
Whatever Internet
marketing techniques you choose to develop, your web site will ultimately be your
key to success online. That’s why it is so important that you pay careful
attention to every aspect of your web site development from day one!
A Breakdown of the major aspects of
web site design that need to be carefully taken into account to ensure that
your web site is both user friendly and designed to SELL!
Topics covered in this
section include:
-
The ideal graphic
size to guarantee your web page loads quickly and keeps
visitors attention.
-
Determining the correct
"graphic to copy ratio" for your business model.
-
Laying out your web
site to guide your visitors through your sales process to your order
form.
-
Where you need links,
and where links are fatal – don’t lose sales by putting your
links in the wrong place!
-
Making sure your web
site is easy to navigate.
-
Choosing colors and
fonts that enhance your web site and encourage more sales.
-
Designing links that attract
attention but make sense!
-
How to make it easy
for visitors to contact you.
-
Why you must offer a
secure order page and how to do it.
-
Making it easy for
people to buy from you.
-
Accommodating customers
who want to order offline.
-
Automating your web
site
and making your business "hands-free." Here's
what we use!
http://www.cashflowpages.com/automateyourwebsite/
-
When and how to suggest
bookmarking your web site.
-
Linking to your sales
letter to attract the most click-throughs.
Recommended Resources
Insider Secrets To Marketing Your Business
If you need help with selecting a host or getting your site up, post you
question on the discussion board. We're here to help: www.cashflowpages.com/forum
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